Conjunctive Labeling Educational Forum

Mendocino County Conjunctive Labeling Educational Forum

Thursday, November 29th 2-5pm
Ukiah Valley Conference Center


Christian Miller – Full Glass Research / moderator
Damien Wilson (via webinar from Australia) – co-author on SSU Conjunctive Labeling Study
Honore Comfort – Executive in Residence SSU and former Executive Director of Sonoma Vintners
John Trinidad  of Dickenson, Peatman & Fogarty– attorney specializing in alcohol beverage labeling law



Welcome – Scott Willoughby, President Mendocino Winegrowers Inc.

What is Conjunctive Labeling and Why– Christian Miller (Christian will serve as moderator for program)

Does Wine Region Conjunctive Labeling Really Work? SSU Study - Damien Wilson 

Study methodology, results and implications for wine regions

Impact to Sonoma County VintnersHonore Comfort

Describe the process to enact conjunctive labeling in Sonoma County, overcoming objections, current perspective of Sonoma County vintners, case studies from vintners who were opposed but may now see value and positive impact from conjunctive labeling

Label Laws / Regulatory Clarification on Conjunctive Labeling– John Trinidad, wine law attorney from Dickenson, Peatman and Fogarty to present and discuss current Mendocino County proposal (infographic) and answer questions specific to conjunctive labeling

Question & Answer – 20 minutes

Reception & refreshments

No cost to attend.