Taste of Mendocino – A San Francisco Favorite

It was once again a capacity crowd in San Francisco for a Taste of Mendocino at Fort Mason on June 10th. Despite traffic and parking challenges, over 300 people, a mix of trade, media and consumer guests filled the beautiful Gallery 308 venue for a day celebrating Mendocino’s rich bounty of wine, food, ciders and spirits!

Consumers clearly loved the experience with 26 Mendocino wineries pouring outstanding small production wines, craft spirits and heirlooms ciders providing tastes, and many Mendocino’s local food producers and destination hotels serving up delicious bites.  Drawings for multiple raffle items throughout the afternoon added an element of excitement to the event. 

The ability to sell wine on-site was a huge boon for small wineries without traditional brick and mortar tasting rooms such as Chance Creek, Waits-Mast, Fathers & Daughters, Tahto, Murder Ridge and more.  Brian Mast of Waits-Mast said it was great to not only sell directly to consumers at the event, but develop wine club customers and new fans.

The Flying Saucy pizza truck served up hot and delicious slices of pizza outside the Gallery 308. The crowd loved watching the gourmet pizzas fired up in the wood burning oven while Saucy Owner Cynthia Ariosta described the fresh, seasonal ingredients to consumers and food writers alike.

Princess Seafood owner and boat captain Heather Sears charmed everyone with her beautiful display of fresh and smoked locally caught seafood! Fortunately, Heather brought enough to sell and folks went home happy with samples of her smoked sablefish and salmon.

The consensus of participants was that San Francisco is a great location for our Taste of Mendocino. MWI has decided to host the event earlier in the year in 2018 to have less conflict with other events – both locally and regionally. The April 7, 2018 event will also feature some improvements such as reserved vendor parking, and parking attendants who will facilitate parking for our trade and consumers.